Apple Intelligence, the company’s most anticipated AI-powered tool, is set to roll out with iOS 18.1 later this month. While Samsung and Google have just demonstrated their generative AI (GenAI) capabilities—Samsung Group with the Galaxy S24 series and Google with the Pixel 7 series—Apple CEO Tim Cook has been behind Make sure its arrival isn’t confusing

Responding to criticism of Apple AI tools late entry into the AI ​​market, Cook said in an interview with The Wall Street Journal, “We’re pretty good at not being first. It takes time to become great It takes Cook told customers that time.” with Apple not leading the way, the company puts the needs of its customers first. 

According to Bloomberg’s Mark Gurman, Apple’s first Intelligence products may lack the “wow factor” exhibited by rivals such as Google, Meta and Samsung He also brought attention to Apple’s lack of progress in its GenAI competition as internal research ChatGPT Found to be more accurate and responsive than Siri Notably, Apple and OpenAI joined in so Siri users can access ChatGPT for incredible responsiveness.

Cook remains optimistic about Apple’s strategy. “We’d like to be behind and go with a product that really makes a difference,” Cook said. Being the best is more important to him than being first.

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