Swiggy Launches One BLCK: Premium Membership with Exclusive Perks
India’s leading food delivery platform, Swiggy, has introduced One BLCK, an exclusive invitation-only membership crafted for premium users seeking unmatched convenience and superior services.
Exclusive Perks for Members
Swiggy One BLCK promises an array of top-tier benefits:
- Faster Deliveries with On-Time Guarantee: Prioritized deliveries ensure your food arrives promptly.
- Dining Rewards: Enjoy complimentary cocktails, drinks, or desserts at partner restaurants.
- Priority Support: Access Swiggy’s premium customer care agents for personalized assistance.
Retaining Swiggy One Benefits
In addition to these new perks, One BLCK members retain all features of the standard Swiggy One membership. This includes:
- Unlimited free food and Instamart deliveries.
- Exclusive discounts on food delivery and dining via Dineout.
A New Benchmark in Premium Memberships
Going beyond food delivery, One BLCK offers premium partner benefits, featuring collaborations with renowned brands like Amazon Prime, Disney+ Hotstar, Hamleys, and Cinepolis. As a launch special, members will also receive a complimentary Yatra Prime membership, making the deal even more irresistible.
Pricing and Availability
Priced at just ₹299 for a three-month plan during its launch phase, One BLCK is exclusively available by invitation, which will roll out in phases to select users across India. Current Swiggy One members can upgrade to this premium membership.
Phani Kishan, Co-founder and CGO of Swiggy, stated,
“Swiggy One BLCK is designed to elevate the experience of our premium users, offering speed, reliability, and personalized care. It’s the business-class equivalent for our loyal customers.”
Swiggy’s move to expand its membership portfolio highlights the growing competition in the Indian food delivery and quick-commerce sectors, where platforms are vying to attract high-value customers with tailored offerings.
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